n a country like Pakistan—where the weather changes drastically, festivals pop up year-round, and fashion trends shift overnight—finding affordable clothing is something almost everyone cares about. Whether you’re a university student on a budget, a parent shopping for kids who seem to outgrow their clothes every month, or someone simply trying to cut costs in a tough economy, the question often comes up:
“Which clothing brand is the cheapest in Pakistan?”
You might expect an easy, one-word answer, but the truth is a bit more layered. Pakistan’s fashion market is huge. It ranges from high-end designer wear to street markets selling clothes at prices so low they almost seem unreal. Somewhere in the middle, we find the big retail chains that balance cost, quality, and accessibility.
In this article, we’ll explore what “cheap” really means in the Pakistani fashion world, review the brands known for their affordability, compare price ranges, and ultimately point to the brand that is consistently considered the cheapest clothing brands in Pakistan.
What Does “Cheap” Actually Mean in Clothing?
When people ask for the cheapest brand, they’re not always talking about the same thing. Some people mean low price, while others want good value, and some are looking for discounts or sales. So before naming the cheapest brand, it helps to understand the different meanings of “cheap.”
1. Low Starting Prices
Some brands simply have lower prices than others—basic shirts, trousers, and unstitched suits at rock-bottom rates.
2. Frequent Sales
Some brands may not be cheap all year, but become incredibly affordable when sales hit (and in Pakistan, sales happen a lot).
3. Value for Money
Sometimes a product slightly more expensive can be a better deal if it lasts longer.
4. Accessibility
A brand might be cheap but only available in a few cities or online.
Keeping these points in mind helps us evaluate brands more fairly.
The Cheapest Clothing Brand in Pakistan: The Short Answer
If you want the name most people agree on, the brand that consistently wins the “cheapest clothing” title in Pakistan is:
👉 Chase Value
But that’s not the whole story. Several other brands and markets offer extremely low prices too, and in some cases, even lower. Let's break down how everything compares.
1. Chase Value – The Undisputed Leader in Low Prices
For many Pakistanis, the first name that comes to mind when discussing cheap clothing is Chase Value. It’s not just cheap during sales—it’s cheap all year round. This is what sets it apart.
Why People Say Chase Value Is the Cheapest in Pakistan
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Their business model focuses on selling affordable essentials.
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They purchase clothing in bulk, allowing them to sell at low profit margins.
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They target a huge segment of the population that prioritizes affordability.
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Their stores have a supermarket-like feel, offering clothing, shoes, accessories, and more under one roof.
Typical Price Ranges
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T-shirts: Rs. 300–800
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Women’s unstitched suits: Rs. 900–2,000
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Children’s clothing: Rs. 250–1,200
These prices are hard to beat by any formal clothing brand.
Another thing people appreciate is the convenience—Chase Value is available in most big cities, and the stores are huge, which means more variety.
So if you want a single, clear answer: Yes, Chase Value is generally the cheapest clothing brand in Pakistan.
2. Landa Bazaar & Export Surplus Stores
If we stretch the definition of “brand,” nothing beats thrift markets like Landa Bazaar, Zainab Market, or export-surplus shops. Here you’ll often find:
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Imported T-shirts for Rs. 200–400
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Hoodies for Rs. 400–1,000
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Jeans for Rs. 300–800
However, these markets are not brands, and the availability and quality vary from shop to shop. But if your question is simply about finding the absolute lowest prices, thrift markets beat everyone.
Still, since the question asks for the cheapest kids dresses brand, Chase Value remains the correct answer.
3. Factory Outlets – Cheap but Limited
Many well-known brands become surprisingly affordable if you shop at their factory outlets. These include:
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Outfitters Factory
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Breakout Outlet
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Ideas by Gul Ahmed (Outlet)
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Khaadi Outlet
These outlets sell last season’s styles, defective items with minor faults, or leftover stock at huge markdowns.
Typical Outlet Prices
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T-shirts: Rs. 400–900
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Jeans: Rs. 1,200–2,000
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Sweaters: Rs. 800–1,500
While these aren’t always cheaper than Chase Value, the quality is usually better. So if you want cheap and stylish clothing, factory outlets are the sweet spot.
4. Affordable Lines from Big Brands
Some major fashion brands in Pakistan also release low-cost lines or essentials collections. These are not the cheapest options, but they often offer a good mix of price and quality.
Examples include:
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Ideas Essentials by Gul Ahmed
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Budget unstitched suits by So Kamal
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Khaadi’s discounted sections (especially during sales)
During sale seasons, their prices can drop dramatically—sometimes matching or even beating the everyday prices of cheaper brands.
5. J. (Junaid Jamshed) – Pretty Cheap During Sales
At regular prices, J. is not considered a cheap brand. But during sales, especially after Eid or in end-of-season clearance events, you can find deals like:
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Men’s kurtas: Rs. 800–1,500
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Women’s unstitched: Rs. 1,200–2,500
The quality is solid, so these sale periods offer excellent value.
Ranking the Cheapest Clothing Options in Pakistan
Here’s a practical ranking from the absolute cheapest to moderately cheap:
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Landa Bazaar / Thrift Stores (cheapest overall but not brands)
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Chase Value (cheapest brand)
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Factory outlets (good prices but unpredictable stock)
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Budget lines of big brands
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Online marketplaces on Daraz or social media
So the answer depends on what you're looking for—brand consistency or the lowest possible price.
Is Cheaper Always Better? What You Need to Know
Buying cheap clothing is not always the best long-term strategy. Here’s why:
1. Fabric Quality
Very cheap fabrics tend to fade or shrink faster.
2. Stitching
Cheaper brands may cut corners on stitching, affecting durability.
3. Fit and Style
Higher-end brands offer better designs, better tailoring, and more modern cuts.
4. Sustainability
Cheap fashion often doesn’t prioritize environmentally friendly production.
Still, when you're shopping on a tight budget, affordability becomes the priority—and that’s where Chase Value shines.
Shopping Smart in Pakistan: How to Get the Best Deals
Regardless of your preferred brand, here are some tips to stretch your budget further:
1. Shop During Sales
Pakistan has huge sales:
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Eid clearance
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Summer/winter end-of-season
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11.11, 12.12, and Daraz sales
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Pakistan Day / Independence Day discounts
These sales often drop prices by 50–70%.
2. Visit Factory Outlets
Don’t underestimate outlets—many shoppers swear by them.
3. Buy Essentials Cheap, Buy Statement Pieces Good
For everyday T-shirts, pajamas, and kids’ clothing, cheap brands work fine.
For winter jackets, heavy embroidery, or formal wear—it’s better to invest in quality.
4. Use Online Price Comparisons
Platforms like Daraz let you compare prices instantly. Sometimes an unknown seller offers the same item at half the price.
The Future of Budget Fashion in Pakistan
As Pakistan's urban population grows and online shopping becomes more common, the demand for affordable fashion is increasing rapidly.
Here are some upcoming trends:
1. Rise of Fast Fashion
Local retailers are adopting fast-fashion methods, producing trendy clothing at lower prices and quicker turnaround times.
2. Growing Thrift Culture
There is now less stigma attached to thrift shopping. Many young people prefer it for sustainability and price.
3. Improved E-commerce
With better return policies and cash-on-delivery options, more shoppers are willing to try low-cost online brands.
4. Bulk-Producing Textile Industry
Pakistan’s textile strength keeps domestic clothing prices lower than many neighboring countries.
All these shifts suggest that affordable fashion options will continue to grow.
Final Answer: The Cheapest Clothing Brand in Pakistan
After considering all the factors—price, accessibility, consistency, and availability—the clothing brand that comes out on top is:
👉 Chase Value
While thrift markets may offer even lower prices, Chase Value is the most affordable brand with:
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Everyday low prices
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Huge product variety
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Family-friendly clothing
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Stores in multiple cities
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Consistent affordability all year
So if you're specifically asking which brand is the cheapest, the answer is clear.
Pakistan’s clothing market is vibrant and diverse, giving shoppers plenty of affordable options. But when it comes to finding a brand that offers consistently low prices without requiring you to wait for sales, dig through outlet racks, or hunt in bazaars, Chase Value stands as the cheapest clothing brand in Pakistan.