Top Women’s Sleepwear Brands in Pakistan (2025)

Sleepwear has evolved from something purely functional into a full-fledged fashion category. For Pakistani women dresses today, pajamas and nightgowns are no longer afterthoughts—they’re expressions of comfort, personal style, and even self-care. From chic satin sets to soft cotton two-pieces, the local market now offers an impressive range of options for every taste and budget.

As we enter 2025, a new generation of sleepwear brands in Pakistan is blending comfort with aesthetics, offering pieces that can take you seamlessly from nighttime to lounging at home. Below is a comprehensive look at the top women’s sleepwear brands in Pakistan, exploring what makes each stand out—from fabric quality and sizing to design, accessibility, and value.

The Changing Face of Sleepwear in Pakistan

Sleepwear in Pakistan used to be simple: plain cotton pajamas, loose nighties, or unbranded sets bought from local markets. But the past few years have seen a major transformation. The rise of e-commerce, influencer-driven fashion, and lifestyle branding has elevated sleepwear into a style category of its own.

Women now seek pajamas that look as good as they feel—something cozy enough for sleep yet elegant enough for lounging at home, working remotely, or hosting family breakfasts. Pakistani brands have responded by introducing high-quality fabrics, contemporary cuts, and trend-forward designs that rival international labels.

1. Sapphire – The All-Rounder for Style, Comfort, and Value

When it comes to accessibility, variety, and quality, Sapphire sits comfortably at the top of Pakistan’s high-street fashion ladder. Known primarily for its pret and unstitched lines, the brand’s sleepwear and loungewear collection has quietly become one of the most popular in the country.

Sapphire offers a wide selection: cotton printed sets for summer, silk and satin-look pajamas for cooler months, and playful prints that strike the right balance between comfort and sophistication. Their sets often feature thoughtful details like piping, functional pockets, and button-down shirts that echo traditional men’s pajama styling but with a feminine touch.

Why Sapphire stands out:

• Reliable quality with well-finished seams and breathable fabrics.
• Inclusive sizing, often available from XS to XL.
• Affordable luxury—prices typically range between PKR 3,000 to PKR 7,000.
• Regular seasonal updates and frequent sales.

Whether you’re a student on a budget or a working professional seeking effortless elegance, Sapphire’s collection has something for everyone.

2. Nishat Linen – Elegant Loungewear for the Modest Wardrobe

Nishat Linen has carved out a niche for women who prefer modest yet stylish nightwear. Their loungewear and home wear lines feature long gowns, robes, and coordinated sets that can easily transition from evening relaxation to early-morning routines.

Nishat’s aesthetic leans toward understated luxury: subtle prints, muted tones, and soft silhouettes that prioritize both coverage and comfort. This makes their sleepwear ideal for women who share homes with family or prefer more conservative options.

Why Nishat Linen stands out:

• Modest, elegant cuts that align with local sensibilities.
• High-quality cotton and jersey fabrics suited for Pakistan’s varying climates.
• Availability both online and in stores nationwide.

Nishat’s sleepwear embodies quiet sophistication—perfect for women who appreciate graceful design without unnecessary frills.

3. Beechtree – Timeless Pajama Sets at Accessible Prices

Beechtree may be better known for casual pret, but its sleepwear range is one of the best-kept secrets in Pakistan’s fashion market. Their classic button-down pajama sets—often made from soft cotton or cotton blends—are timeless, comfortable, and durable.

Designs are simple but refined: checks, stripes, or minimal prints paired with piping and coordinated buttons. These are pajamas that feel like a warm hug—low-maintenance, practical, and long-lasting.

Why Beechtree stands out:

• Great value for money, with sets often between PKR 2,000 and PKR 4,000.
• Simple, classic designs that never go out of style.
• Comfortable fits suitable for all ages.

Beechtree’s strength lies in consistency—no flashy gimmicks, just quality everyday sleepwear that works.

4. Limelight – For the Fashion-Forward Sleeper

If you enjoy adding a touch of glam to your nighttime wardrobe, Limelight should be on your radar. The brand frequently experiments with satin fabrics, pastel shades, and feminine silhouettes that can double as chic loungewear for home entertaining.

Limelight’s sleepwear and night suits often come with cami sets, silk-look pajamas, or robe ensembles that make you feel polished even during downtime. The quality may vary slightly across collections, but the price point makes them an attractive mid-tier option.

Why Limelight stands out:

• Elegant satin and silk-like fabrics for a polished look.
• Frequent seasonal launches and trend-led designs.
• Ideal for gifting or self-care purchases.

Limelight’s nightwear caters to those who want a little luxury without breaking the bank—perfect for women who enjoy soft textures and stylish details.

5. Snooze.pk – Pakistan’s Dedicated Sleepwear Brand

Unlike high-street labels where sleepwear is a side category, Snooze.pk is built entirely around nightwear. It’s a local e-commerce success story, specializing in pajama sets, nightgowns, robes, and even matching family sleepwear.

Snooze.pk stands out for its variety—from breathable cotton prints to more luxe satin collections—and for its user-friendly online experience. The brand frequently updates its designs, and customer reviews on the website make it easy to choose the right fit and fabric.

Why Snooze.pk stands out:

• Dedicated to sleepwear, not an afterthought.
• Wide range of fabrics, patterns, and sizes.
• Active online presence and responsive customer service.
• Affordable pricing with frequent sales.

Snooze.pk has successfully captured a gap in Pakistan’s market—bridging affordability with a specialization in all things sleep-related.

6. BnB Accessories – Trendy Satin Sets on a Budget

If you love the look of satin pajamas but prefer not to splurge, BnB Accessories offers some of the most budget-friendly satin sets online. Known primarily for accessories and apparel, the brand’s nightwear line has gained traction for its chic designs and bold colors.

You’ll find cami-and-shorts sets, robe trios, and classic piped pajamas, often in shiny satin blends that mimic luxury at a fraction of the cost. While the fabrics may not be as breathable as cotton, they’re ideal for winter months or air-conditioned settings.

Why BnB Accessories stands out:

• Trendy, Instagram-worthy designs at low prices.
• Extensive color range for easy mix-and-match styling.
• Regular discounts and bundle deals.

It’s a go-to option for young buyers or anyone looking for affordable sleepwear that doesn’t compromise on style.

7. LaRosa – The Epitome of Silk Luxury

For those seeking indulgence, LaRosa is Pakistan’s answer to luxury sleepwear. Their collections feature high-quality silk and satin fabrics crafted into elegant pajama sets, robes, and nightgowns. The finish, tailoring, and drape of LaRosa’s pieces place them closer to premium international brands.

This is the kind of sleepwear meant for gifting, honeymoons, or treating yourself after a milestone. Each set exudes sophistication, combining simplicity with timeless elegance.

Why LaRosa stands out:

• Premium silks with superior craftsmanship.
• Minimalist, classic designs that radiate luxury.
• A refined fit suitable for both younger and mature women.

LaRosa proves that local fashion can compete with international standards when it comes to design and comfort.

8. IFG (Intimate Fashions Pakistan) – The Nighty Specialist

A pioneer in Pakistan’s lingerie and intimate wear industry, IFG extends its expertise into nightwear and sleep dresses. For decades, IFG has been synonymous with dependable quality, inclusive sizing, and timeless designs.

Their sleepwear range includes cotton nighties, sleep gowns, and relaxed two-piece sets. What makes IFG special is its focus on comfort and practicality rather than trend-driven styling—ideal for women who prefer traditional, breathable options.

Why IFG stands out:

• Decades of experience in intimate apparel.
• Durable fabrics and long-lasting comfort.
• Inclusive sizing for all body types.

If you prefer no-fuss, functional nightwear that simply feels good to wear, IFG remains a trusted choice.

9. Honorable Mentions

While the above brands lead the market, a few others deserve mention:

• Khaadi occasionally introduces lounge and homewear collections that include stylish PJ sets and soft co-ords. These limited drops often coincide with seasonal collections and are worth watching out for.
• Gul Ahmed (Ideas Home) offers comfortable robes, casual sleep separates, and bedding essentials—making it a convenient one-stop destination for a full bedtime upgrade.

Both labels are established fashion giants, and though sleepwear isn’t their main focus, their offerings reflect their strong design sensibilities and quality assurance.

Choosing the Right Fabric for Pakistan’s Climate

Pakistan’s diverse climate means fabric choice is crucial when selecting sleepwear.

Cotton: The most breathable and versatile option, perfect for Pakistan’s long summers. Cotton pajama sets from Sapphire, Beechtree, and Snooze.pk are ideal for everyday wear.

Rayon/Viscose: Softer and smoother than cotton, these fabrics drape beautifully and stay cool against the skin—great for transitional seasons.

Satin and Silk: Luxurious and visually appealing, these materials are best suited for cooler months or temperature-controlled rooms. Brands like Limelight and LaRosa excel in this category.

Knits and Fleece: Reserve these for colder northern climates or deep winter nights; they can trap too much heat elsewhere.

Understanding Fit and Comfort

A well-fitting pajama set can transform how you sleep. Always check sizing charts—especially waist and hip measurements.

• Elastic waists provide flexibility, but the cut still matters for comfort.
• Relaxed fits are better for warmer weather and movement during sleep.
• Cuffed joggers stay in place and are ideal for cooler climates.
• Nighties and gowns offer maximum airflow and are great for hot sleepers or postpartum comfort.

When shopping online, look for product photos of models and read customer reviews—Snooze.pk and Sapphire provide helpful visual references and fit feedback.

Price Overview

The women’s sleepwear market in Pakistan now offers something for every wallet:

Seasonal sales—especially around Eid, Independence Day, and end-of-year clearances—can reduce prices significantly.

Building a Sleepwear Capsule Wardrobe

To simplify your choices, think in terms of a sleepwear capsule—a small, versatile collection that works year-round.

1. Two cotton sets for hot months: breathable, easy to wash, and perfect for everyday use.
2. One transitional lounge set for spring and autumn: a slightly heavier fabric with a relaxed fit.
3. One winter set in satin or brushed cotton for cozy evenings.
4. One luxury set for special occasions—silk or premium satin.

Mix and match neutrals with sleepwear prints to keep the rotation interesting while staying practical.

Caring for Your Sleepwear

Proper care extends the life and softness of your favorite pajamas.

• Wash with mild detergent on a gentle cycle.
• Avoid bleach, which can weaken fibers and fade prints.
• Air dry in the shade—sunlight can dull colors.
• For satin and silk, hand wash or use a delicate wash bag and always hang dry.

A little care goes a long way in keeping fabrics comfortable and colors vibrant.

The sleepwear industry in Pakistan has come a long way from its humble beginnings. Today, women can choose from an impressive range of local brands that rival international offerings in both quality and style.

If you’re seeking all-round excellence, Sapphire remains a dependable first stop. For modest and elegant options, Nishat Linen leads the pack. Beechtree and BnB Accessories are ideal for budget-friendly choices, while LaRosa and IFG deliver on the luxury and classic fronts. For a dedicated sleepwear shopping experience, Snooze.pk sets the benchmark.

Ultimately, great sleepwear isn’t about extravagance—it’s about feeling at ease in your own skin. Whether you prefer the crisp coolness of cotton or the silky luxury of satin, Pakistan’s top brands now ensure that every woman can find her perfect night’s sleep in style.